The Role of Media in Shaping Public Perceptions of Nursing

Nursing has always been a cornerstone of healthcare, yet public understanding of the profession is often influenced by the media. From television dramas and movies to news outlets and social media, media representations can shape how society views nurses — both positively and negatively. In 2025, understanding the role of media is crucial for nurses, educators, and healthcare institutions to ensure the profession is accurately portrayed.

1. Media as a Double-Edged Sword

Media has the power to influence public perception in significant ways:

• Positive influence: Stories highlighting nurse heroism, compassion, and expertise can enhance respect for the profession. For instance, during the COVID-19 pandemic, media coverage of frontline nurses elevated public appreciation for their work.
• Negative influence: Stereotypes or dramatized portrayals — such as nurses being depicted as subservient or overly romanticized in TV dramas — can distort reality and undervalue professional skills.

2. Nursing in Television and Film

Television shows and films have historically played a large role in shaping perceptions:

• Popular shows like Grey’s Anatomy or The Resident often focus on doctors, while nurses are shown in supporting roles, sometimes reinforcing the “assistant” stereotype.
• Some media outlets have improved representation, portraying nurses as skilled, autonomous professionals involved in critical decision-making.
• These portrayals influence young people considering nursing careers, affecting enrollment in nursing programs and career expectations.

3. News and Current Affairs Coverage

The way news outlets report nursing-related stories also matters:

• Coverage of hospital crises, staffing shortages, or pandemics often emphasizes heroism or challenges, shaping public empathy and understanding.
• Overemphasis on negative stories, like workplace disputes or errors, can create misconceptions about nursing competence and safety.
• Accurate, balanced reporting is essential to reflect the complexity, expertise, and professionalism of nurses.

4. Social Media and Public Engagement

Social media platforms provide nurses with direct opportunities to influence perception:

• Educational content: Nurses sharing tips, health advice, or behind-the-scenes insights help the public appreciate the depth of their expertise.
• Professional advocacy: Campaigns on platforms like Instagram, TikTok, and LinkedIn raise awareness about critical nursing issues, such as workforce shortages or mental health.
• Community interaction: Engaging with followers humanizes nurses, fostering trust and appreciation for the profession.

5. The Impact on Recruitment and Policy

Public perception directly affects healthcare systems:

• Positive portrayals can inspire more students to pursue nursing, helping address workforce shortages.
• Misrepresentation can discourage qualified candidates or undermine respect for the profession.
• Policymakers are more likely to support funding, safe staffing, and professional development initiatives when the public recognizes the value of nursing.

6. Nurses as Media Advocates

In 2025, nurses are increasingly taking active roles in shaping their own narrative:

• Blogging and vlogging: Sharing authentic experiences helps counter stereotypes.
• Media training: Professional communication skills allow nurses to participate in interviews, podcasts, and public discussions effectively.
• Collaboration with media outlets: Partnering with journalists ensures stories reflect the realities of nursing practice accurately.

Conclusion

Media plays a powerful role in shaping how society perceives nursing. While stereotypes and dramatizations can distort reality, positive and accurate portrayals elevate public understanding, inspire future nurses, and influence healthcare policy.

Nurses themselves can become active participants in media storytelling — sharing their knowledge, experiences, and professional insights. By engaging with traditional and digital media thoughtfully, the nursing profession can ensure that its true value, skill, and compassion are recognized in 2025 and beyond.